The Packed Mats System, by Michael Spyrou
More Students. Less Work.
A fully automated sales system for martial arts schools. It answers every lead the minute it comes in, books the trial and follows up until they sign, so your mats fill while you teach.
Real schools. Real growth.
- 3000+Booked trials
- 33%Sign-up rate
- $175,000+Added revenue per client
§01The Packed Mats System
We all want more students. Most of us lack the time and the know-how.
Owners feel stuck, spread thin and burnt out, chasing leads that never sign. Michael learned it the hard way: it was never about generating more leads. It was about a system that converts them, effectively and consistently.
That system is five phases, in order. Each one builds on the last.
§02The lead conversion curve
The less you wait, the less you waste.
Along the bottom: the time it takes to respond, follow up or finish a sales step. Up the side: how many leads move to the next step. Act fast and conversion stays high. Wait, and it drops quickly.
Under a minute
ConversionHigh
The ideal response time for a new lead is one minute. They just clicked your ad, they were thinking about training, and their intent is warm.
How fast does your school answer a new lead?
§03Meet Michael Spyrou
I've been exactly where you are.
I love my school and wanted nothing more than to see it succeed. So I did what I thought growth took: running paid ads, crafting offers, writing copy, generating leads. The leads were terrible, and I spent countless hours chasing them with little to no sign-ups.
Everything changed when I realized it wasn't about generating more leads. I needed a system to convert them, effectively and consistently.
Jiu-Jitsu changed my life. It kills me to see gyms that struggle to grow.More about Michael
§04What clients are saying
What clients are saying
“I saw a difference since the first week and I highly recommend it to anyone!”
Juliana PizolAlliance Jiu-Jitsu Port Chester“It's been a game-changer for generating quality leads.”
Riley MillerImperial Fight Academy“The lead management has helped us reach a lot of people efficiently.”
Jeremy BurdPSF Ocala, “The Burdhouse”§05Packed Mats System tiers
Start with the system. Scale when you're ready.
Every tier includes the one before it. The free 30-day trial runs the Core Package in your school.
Tier 01
Core Package
The managed GS Pro system, configured from your onboarding forms: AI follow-up by text and email, the AI front desk, and trial booking with reminders. Support Mon–Fri 9–5 ET, onboarded by text and email.
- Managed GS Pro system, set up for you
- AI follow-up by text and email
- AI front desk
- Trial booking and reminders
Tier 02
Growth Package
Everything in Core, plus Meta ads on Facebook and Instagram with unlimited ad creatives, or Core plus the Presence template website, up to 10 pages.
- Everything in Core
- Meta ads on Facebook and Instagram
- Unlimited ad creatives
- Or the Presence template website, up to 10 pages
Tier 03
Full Scale Package
The Ground Standard Agency Standard engagement, for schools that want everything handled by one team: a custom website up to 40 pages with SEO and ongoing articles, Meta and Google Ads, live concierge 8am–10pm ET on weekdays with weekend messaging, a Slack channel, a monthly strategy call, the gear discount, a GXGS storefront and a Keppan plan, on a twelve-month engagement.
- Custom website up to 40 pages, SEO and ongoing articles
- Meta and Google Ads
- Live concierge 8am–10pm ET weekdays, weekend messaging
- Slack channel, monthly strategy call, gear discount, GXGS storefront, Keppan plan
§06Questions owners ask
Straight answers.
How fast should a martial arts school answer a new lead?
Within one minute. Someone who just filled out your form is thinking about training right now, and every minute you wait, the chance of converting them drops sharply. Once the conversation starts, keep your replies inside 5 to 10 minutes.
Do I need to be tech-savvy to use sales automation?
No. If you already have a sales process, automation simply runs what you already do. Platforms like HighLevel are built on drag-and-drop workflows and templates, and on the Packed Mats System the setup and integration are done for you.
What is the difference between automation and AI?
Automation runs the repeatable steps: the first text when a form comes in, reminders, follow-up and cold-lead nurture. AI holds the conversation: it answers questions about schedule, pricing and location and books the trial in natural messages. Automation decides when and what; AI decides how. The system uses both.
How many times should I follow up with a lead?
Michael's rule: one follow-up, then wait 24 hours. No response means the lead moves into a cold-lead nurture sequence that runs on its own, so your attention stays on the people who are ready now.
Should I run paid ads or grow organically?
Both have a place. Paid ads get attention fast; a solid online presence builds the trust that closes the loop when someone Googles you after seeing an ad. The Growth Package adds Meta ads on Facebook and Instagram, or the Presence template website, to the Core system. Full Scale is the Ground Standard Agency engagement, where the agency team runs Meta and Google Ads and a custom website with ongoing articles.
What does the free 30-day trial include?
The signature automated AI sales system, set up and integrated for you, with access to the platform and the onboarding and training videos. Six-month agreement, no hidden fees.
Start your 30‑day free trial.
Experience what the Core Package of the Packed Mats System can do for your school, set up for you.
- The signature automated AI sales system
- Set up and integration
- Access to the platform
- Onboarding and training videos
- Six-month agreement, no hidden fees