Michael's methodology
The Packed Mats System.
Five phases that turn a school's leads into students and keep the growth coming. Anyone who wants more students can put Michael's methodology to work.
§01Why a system
It was never about more leads.
Owners run paid ads, craft offers and write copy, then spend hours chasing leads that never sign. More leads won't grow a school. A sales process that runs automatically, moves fast and converts at a higher rate will.
- 01
Define your nurture process
Build the foundation: a nurture process strong enough to turn any lead into a new student.
Every lead follows one path: a first message, a conversation, a booked trial, a show-up and a sign-up. Michael maps it as a sales tree, where every action has an outcome and every outcome has a planned reaction, so no lead is ever left without a next step.
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- 02
Automate conversion
Put that process on autopilot for more replies, more booked trials and more sign-ups.
Automation keeps the timing: the first text inside a minute, the reminders and the follow-up. AI holds the conversation: it answers questions about classes and pricing and books the trial, even while you are on the mat.
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- 03
Organic traffic
Optimize your website for local search, then turn that traffic into leads.
The website gets one clear call to action, and the school earns the Google reviews that lift it in search and on the map. Organic leads arrive already looking for a school like yours.
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- 04
Paid traffic
Throw gas on the fire: social media ad campaigns built for lead generation.
Ads aimed at the right people in the right places, judged by the leads that become students rather than the cheapest cost per lead, and answered as fast as every other lead.
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- 05
Refinement
Track your metrics every week, adjust the process and keep improving the results.
Track the numbers every week: set a baseline, find the step where leads stall, and improve the conversion there first. Then repeat.
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§02The tiers
Pick how much of the system you want run for you.
Every tier includes the one before it. The free 30-day trial runs the Core Package.
Tier 01
Core Package
The managed GS Pro system, configured from your onboarding forms: AI follow-up by text and email, the AI front desk, and trial booking with reminders. Support Mon–Fri 9–5 ET, onboarded by text and email.
- Managed GS Pro system, set up for you
- AI follow-up by text and email
- AI front desk
- Trial booking and reminders
Tier 02
Growth Package
Everything in Core, plus Meta ads on Facebook and Instagram with unlimited ad creatives, or Core plus the Presence template website, up to 10 pages.
- Everything in Core
- Meta ads on Facebook and Instagram
- Unlimited ad creatives
- Or the Presence template website, up to 10 pages
Tier 03
Full Scale Package
The Ground Standard Agency Standard engagement, for schools that want everything handled by one team: a custom website up to 40 pages with SEO and ongoing articles, Meta and Google Ads, live concierge 8am–10pm ET on weekdays with weekend messaging, a Slack channel, a monthly strategy call, the gear discount, a GXGS storefront and a Keppan plan, on a twelve-month engagement.
- Custom website up to 40 pages, SEO and ongoing articles
- Meta and Google Ads
- Live concierge 8am–10pm ET weekdays, weekend messaging
- Slack channel, monthly strategy call, gear discount, GXGS storefront, Keppan plan
Start your 30‑day free trial.
Experience what the Core Package of the Packed Mats System can do for your school, set up for you.
- The signature automated AI sales system
- Set up and integration
- Access to the platform
- Onboarding and training videos
- Six-month agreement, no hidden fees