Case Study: Freedom Jiu-Jitsu Win-Back Campaign

A few weeks ago I wrote about winning back former students. To recap: my client, Freedom Jiu-Jitsu, shared their former students list with me asking for help to win some back. This was new territory for me and I was excited to see what I could do. At the time I created a simple SMS campaign offering former students 2 months of training for $99. Here were the initial results for 114 former students out of the 259 total:

• 44% Response Rate
• 28% Responded Positively
• 7% Booking Rate

Some pretty promising results. Currently we've reached hit 248 of the 259 former students and I wanted to share the current metrics for this win-⁠back campaign:

• 40% Response Rate (99)
• 19% Positive Response (49)
• 12% Of Positive Responders Signed Up (6)

We're still working about a dozen of the positive responders but overall I am happy with the results. 6 re-sign ups with a potential 4-7 more on the way! All without spending a dime on advertising. This was a nice boost to their July sign ups as summer is typically slow for this client.

Those of you that have been in business a long time could benefit greatly from this! I'm sure that former student list is quite long and potentially very profitable. Give this a shot and let me know your results, and as always I welcome any and all questions.

More Students Less Work is a Ground Standard product. When a school wants the full agency behind it, Ground Standard Agency is the next step.

Part of the topic Martial Arts School Metrics and Retention.