Martial Arts School Metrics and Retention
Know your numbers. Then improve them.
Conversion rates, baselines, retention and win-back campaigns: how to read a school's numbers and move them, from Michael's posts.
§01Key ideas
The short version.
Four lines from the posts, each linked to the post it comes from.
- 01
“There's no universal benchmark for what's good. Establish your baseline, then improve it.”
- 02
“Track your numbers consistently, qualify your leads, and focus on improving conversion rates over time.”
- 03
“Sign-ups only count if students stay: retention is a number to watch.”
- 04
“A win-back text reached 248 former students and brought 6 back, without a dime of ad spend.”
§02Read the series
Every post on metrics and retention.
§03Across the ecosystem
Where Ground Standard helps next.
The softwareKeppan keeps memberships, payments, check-in and every member's record in one system, so retention is a number you can see.Visit keppan.comMore topics
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