Martial Arts Sales Process

Build a sales process that runs itself.

A clear, consistent, repeatable path from first message to paying student: the sales tree, the four gears and the follow-up rules Michael teaches.

§01Key ideas

The short version.

Four lines from the posts, each linked to the post it comes from.

  1. 01
    “Every lead is either moving closer to you, or away from you.”

    What Is the Sales Tree? Martial Arts Sales Guide

  2. 02
    “Four gears move every lead: interest, nurture, intent and close.”

    How to Build a Martial Arts Sales Process from Scratch

  3. 03
    “Choose the fastest, most convenient first action: usually a text.”

    Good First Actions for Your Sales Tree

  4. 04
    “One follow-up, wait 24 hours, then move the lead to cold-⁠lead nurture.”

    How Many Times Should You Follow Up With a Lead?

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