Win-Back Former Students

It would be great if everyone that signs-up comes to class consistently and reaches the highest belt level in our respective martial arts; unfortunately that's not the case. People come and go which is the nature of the business, but what if I told you some of your former students are the lowest hanging fruit?

Life gets busy and we can't always do the things we love. Some former students just need a reminder that our school is still here for them. So I came up with a SMS strategy to win-back some of my client's former students. Here's what it looks like:

We started by creating an offer for the former students: 2 months of training for $99. Then we sent it out via SMS. We check the former students responses, if it's positive they get moved into our sales funnel where they'll be scheduled for class. If the response is negative then we don't do anything. That's it!

So far out of the list of 113 we tested this out on, 50 responded and out of those we had 32 positive replies with 8 booking times to come in for class. To put it into percentages:

• 44% Response Rate
• 28% Responded Positively
• 7% Booking Rate

Pretty good overall for spending $0 on paid advertising! We are still fine tuning the process and will be working the rest of the former student list after the upcoming holidays.

Try this out with your former students and let me know how it goes! And as always if you have any questions, feel free to reach out.

More Students Less Work is a Ground Standard product. When a school wants the full agency behind it, Ground Standard Agency is the next step.

Part of the topic Martial Arts School Metrics and Retention.